Our shop is located at 5232 N. Sheridan Rd. on Chicago's north side right off Lake Shore Drive at Foster. For driving directions, please click here. We are also just a few blocks east of the Berwyn red line El stop. Be sure to call us for parking hints!

Hours: Tuesday: Noon-7:00; Wednesday - Friday: Noon - 9:00; Saturday: Noon - 8:00; Sunday: Noon - 6:00; Closed Monday.

Call us at 773-271-1219 or toll free at 866-585-2BED (2233). Of course you can always

In September 2001 Early to Bed opened shop on Chicago's north side. We felt that Chicago was in dire need of a place where women (and people of all genders) could shop for quality sex toys in a safe, welcoming space. Knowing that many women were uncomfortable in "traditional" adult stores, we felt that by creating a sex-positive, women-oriented shop, more women would feel comfortable taking control of their sexual selves and finding new ways to experience pleasure with their partners and on their own. Our shop is staffed by people who take their sex toys seriously and are able to honestly answer questions about toys and sex in general. We help people from all walks of life find toys, books, accessories and information to help them have happier, healthier erotic lives.

Since opening the shop, EtB has not only provided sex toys and information to countless people, but also has worked hard to spread our sex-positive message everywhere we can. We offer workshops in our store on a wide-range of topics and we host in-home PleasureWare Parties and Private Workshops so people can shop for toys in a fun, party-like atmosphere. We give sex-positive talks and lectures at colleges, social groups and community events. EtB is an active supporter of many local and national organizations that promote and support women's health and sexual well-being.

In 2008 Early to Bed debuted a channel on youtube.com with short informational videos. You can check them out by clicking here. And now you can be our fan on Facebook by clicking here!


Years ago while shopping for sex toys at a store filled with tacky blow-up dolls, raunchy gag gifts and over-priced vibrators, I asked a clerk what the best lube for anal sex was. The question was met with a blank stare and an "Um, I don't know... I think this one is good" (it wasn't). It was at that moment that my mission became clear: Chicago needed a sex shop with smart staff people, fair prices and a women-centered environment. A place where anyone could ask a reasonable question about sexuality and not be met with a snicker or a funny look. I spent the next year reading and researching all I could about sex and sex toys and visiting as many sex shops as I could to figure out how to make a better one. In the fall of 2000 I dropped out of graduate school and quit my job to so I could pursue my passion and open Chicago's first women-owned, women-oriented, boy-friendly, queer and trans-positive sex shop. Finally, in September 2001, after much research, hard work and almost throwing in the towel on many occasions, Early to Bed was born! Since then we've gone from a quiet shop with a tiny inventory to a store with a diverse (and ever growing) selection of toys, books, movies, leather, oils and gifts. We have worked hard to support the local women's and queer communities and will continue to do so in the future. With our ongoing workshops, we are striving to provide a place where people can come to learn more about sex and themselves. It is my dream that Early to Bed will be known as not only a retail store, but as a safe space to explore sexuality and foster a sex-positive community.

So I invite you to check out our website, visit our cute little shop and contact us with any questions you have about sex and sex toys!

Peace and good lovin',

Searah